This project is a Lucky Charms product rebrand inspired by the work of Marget Larsen. The design draws heavily from Larsen’s signature style vibrant color palettes, whimsical visual exploration, and typographic eclecticism. A playful crossword theme was chosen to reflect this spirit while engaging the viewer and encouraging interaction. In addition to reimagining a well known cereal brand, the packaging also educates consumers about the artistic inspiration behind the design, creating a thoughtful fusion of popular culture and influential graphic design history.
The Final look
Front & Back
The process
